Stamford firms mount major ad campaigns
Stamford Advocate reports on advertising campaigns featured during the Grammy Awards and Super Bowl from organizations in Stamford, Connecticut.
Reporter Paul Schott writes that HSS launched the 'How You Move' campaign with a 30-second spot during the Grammy Awards on January 28. This is the first time that HSS has placed an ad during a pop culture event.
"The Grammys are inclusive and celebratory and about possibilities, and those are themes with which we associate," said John Englehart, chief marketing officer at HSS. "People have had misconceptions that HSS' quality is only available to a limited number of people, such as professional athletes and celebrities. This ad and campaign are about extending an invitation and making HSS much more known and accessible."
Read the full article at StamfordAdvocate.com.